China’s toy industry strictly to enhance the quality of “Made in China” image

Safety indications EU CE, Switzerland’s SGS, the U.S. security checking UL, German TUV … … at the 105th Canton Fair, the variety of worldwide exhibitors Certification has been enlarged and put in a conspicuous place, in alignment to verify the merchandise to customers security.

“Customers will be inquired to the stalls before the value of certification, without such a credentials, I would like a plaything it is very tough to get trade items orders.” Haipeng locality in Shantou City of Plastic Toy Co., Ltd. Booth said: “strictly command the value of clearance, and is now a agreement amidst the plaything industry. ”

According to data from the Chinese Ministry of Commerce, China’s toy exports in 2007 reached 8.484 billion U.S. dollars, of which U.S. and European markets accounted for about 90%. 80% of the EU market for toys are imported from China. According to the U.S. toy industry association statistics, the toys sold in the United States there are still 70% -80% from China.

After the “events of the United States and Thailand,” “toy problem” and so many storms, the Chinese toy industry in general reflect the state’s toy exports have increasingly stringent requirements. In a number of toy recall crisis, China’s toy enterprises to the quality of martial law, and strive to maintain the Western market, “Santa Claus” role.

In the 105th China Import and Export Fair, the Chinese Ministry of Commerce, General Administration of Quality Supervision Yangzhou Import and Export Toy Inspection commissioned by expert Liu Xin to interpret the imminent entry into force of business of the “new EU directive on toy safety”, to Canton Fair Exhibitors free toy enterprise “focused on light industrial products of export quality and safety manual,” toys related to the major light industrial products, a summary of China’s major export countries and regions of the technical regulations, standards and conformity assessment procedures, as well as corporate quality management system standards.

“The account assertion extents the lead content of games is very strict, Chinese game exporters will have to farther enhance the ecological security requirements”, the Guangdong Toy Industry Association, vice head of LI Zhuo-ming said, “the game development to deal with very included duplicate investigating and scrutiny, it is assessed that the cost of trade overseas will advance by 25% ~ 30%. ”

Nevertheless, more game financial gatherings are still delighted to accept the “more strict requirements.” Shandong Sun Jian fur production vegetation director said that in spite of the investigating payment for them to do confidential tiny and medium-sized enterprises is a quite large number, but the state supervised to fortify the protection of games is a good commencing point. “If a wares has been recalled because of protection subjects, in order that a bigger forfeit of credibility.” Sun Jian said.

Affected by the financial tsunami, this year related to Chinese customs statistics is not optimistic, the United States, European Union, China’s toy exports to traditional markets have declined in February this year, 1 toy exports to the United States dropped 21.24 percent year-on-year; year-on-year exports to the EU a decrease of 8.53%.

This means that in the financial tsunami, “baptism”, this year “Santa Claus” shall remain unchanged for more tricks to attract customers old and new.

“This year, the company’s six designers to work overtime every day, stalls on the thousands of games on show clearly in more than 80% are the current design.” Toys Co., Ltd. Nanjing, Jiangsu Province of a enterprise acing for Yan-Yan Zhang said.

Manager of a Toys Co., Ltd. Shandong, Zhou-liang, the last year in response to the financial tsunami, the company developed a special called “Teddy velvet” fabrics, it is compared with commonly used domestic toy “Gree Adams” fabric, more innovative, but also more to meet the European Union and other foreign customers. Therefore, the company’s profit by 5% higher than in previous years.

In addition to technology and barriers to green areas, the China International Trade Promotion Committee, said Zhang Wei, vice president, the recent emergence of a new “blue barriers”, that is, corporate social responsibility aspects of international standards.

“Chinese enterprises need to hold on discovering playthings to match a kind of measures and the correct submission of WTO rules.” Zhang said.

About the Author:

Comments are closed.